Research
2016-2018
Ideas42 explores how people in the United States approach, consider, and follow-through on giving. Their report, Best of Intentions, shares findings from experiments to unlock greater and better giving. Their literature review presents research on evidence-based factors that can facilitate or discourage charitable giving.
2015–2017
WPI and colleagues produced original research on giving through a gender lens and giving circles, documenting gender differences in giving and the growth of giving circles.
2015-2017
#GivingTuesday is a global giving movement fueled by the power of social media and collaboration that has a notable impact on overall donations, including an increase in average amount and giving frequency. In the lead up to 2017 #GivingTuesday, the #MyGivingStory contest received 3,128 submissions and 403,802 votes from the public.
2017
GreatNonprofits looked at how storying telling impacts giving by A/B testing donor stories in video and created two toolkits with best practices.
2016
GlobalGiving tested donor behavior to understand what whether and at what level a match incentivizes a one-time or recurring donation.
2015
New Venture Fund, in collaboration with Camber Collective, tested the Money for Good hypothesis with three trial partners and found that integrating $FG insights can encourage donor engagement, but less strong evidence to suggest it increases absolute giving levels.
2015
DonorsChoose ran experiments to gain insights on matching gift incentives and shared their takeaways that admired names and #GivingTuesday motivate donors to give and to give more generously.