ideas42May 2019
Review of the behavioral science related to giving

Our partners at ideas42, a behavioral science research firm, share an updated review of the latest research on giving behavior. Topics addressed include personal identity and emotions, incentives and message framing, and hassle factors associated with giving. A collection of more than 100 studies, this review ultimately points to the importance of behavioral insights as a mechanism for more effectively directing dollars towards effective solutions and removing barriers to action for individual donors.

Read the full literature review here.