Alvarez and MarsalApr 2019
Playbook on effective matching campaigns

Giving By All teamed up with Alvarez and Marsal to create a guide for running effective match funding campaigns.

Matching is a common tool for driving many individual donations. And while it may seem pretty straightforward, there’s actually a lot of interesting elements that can be used to create the right match campaign to achieve your goals. For example, with different rules in place, a campaign can increase the total amount given, the number of givers, and/or the average donation size.

The Matching Playbook draws on expert research and insights from practitioners to offer helpful definitions, lessons learned and case studies that unpack matching campaigns with a goal to influence the number and quality of match campaigns and spread the power of match giving.