Ideas42Aug 2018
New experimental evidence on giving

Our partners at Ideas42 explore how people in the United States approach, consider, and follow-through on giving. We proudly funded their recent report, Best of Intentions, that shares findings from experiments to unlock greater and better giving. Their work was also recently profiled by Fast Company.

The report includes promising findings from a recent pilot study of our GiveList concept, which tested the impact of presenting donors with expert curated lists of effective nonprofits to help inform donation decisions. The report uses a similar framework about the donor journey and donor outcomes as Better Giving Studio. It also includes examples of experimentation on several different types of platforms, from Donor Advised Funds to workplace platforms and online charity evaluators.

To reach out about this work, you can contact ideas42 at