The Bill & Melinda Gates Foundation presents
Better Giving Studio. Making innovation in philanthropy easier.
We translate behavioral research on giving into better product ideas for you to adopt on your platform.
We translate behavioral research on giving into better product ideas for you to adopt on your platform.
What is Better Giving Studio?
Better Giving Studio (BGS) bridges the gap between what we know about human behavior and the application of that knowledge to online giving products and services.
BGS develops product ideas to demonstrate how giving platforms can integrate the findings from the latest donor behavior research to increase the quantity and quality of giving. We offer these ideas to be adopted, remixed, or used as inspiration for your own innovation efforts.
Who is Better Giving Studio for?
Designed for entrepreneurs and giving platforms

We recognize that the next innovation in philanthropy can come from anywhere—whether an entrepreneur creating a new product or an established giving platform improving its user experience and conversion.

We aim to provide content that speaks to a range of audiences to inspire their innovation efforts, including research summaries to build your evidence base, analogous product examples to help justify your business case, and annotated wireframes to inspire your UX design.

Entrepreneurs
  • White space opportunities within the giving ecosystem
  • Research examples to strengthen your pitch
  • Product inspiration from analogous contexts
Giving Platforms
  • Ideas to improve your donor experience
  • Research evidence to justify new features
  • Annotated wireframes to spark your designs